Demovis Analytics is very different from traditional web analytics services. Traditional web analytics services study the behavior of website visitors by analyzing the basic details of a web transaction, such as a visitor’s IP address, browser configuration, and navigation path through the web site. Demovis Analytics provides these metrics in addition to its unique competitive landscape analysis. This allows publishers to measure how their visitors interact with competing web publishers.
Demovis is able to collect different metrics than competing analytics services because Demovis uses proprietary technology to analyze website visitors.
How publishers use Demovis
Content publishers choose Demovis because:
- Without any customization, publishers can immediately learn about the nature of their audience. Publishers can quickly and easily find out what their visitors are or may be most interested in.
- Publishers can use the data to produce better-informed advertising and content campaigns. Demovis can help publishers take guesswork out of tailoring content to audience interests by quantitatively measuring what content interests those visitors.
- Publishers that sell ad space within their content can use data in Demovis reports to reassure advertisers that their content is reaching the right audience.
- Publishers that subscribe to our custom reporting service can quantify customer loyalty by determining what percent of visitors have visited competing websites.
How Demovis analyzes visitors
The Demovis Analytics service is designed in such a way that it would not be possible to individually identify a visitor or the data recorded about that visitor. Personally identifiable private information is never revealed to the Demovis Analytics service. Demovis is able to capture only as much data as the visitor’s browser is willing to provide.
Demovis can reliably record market data about visitors without compromising that visitor’s privacy. Demovis Analytics stores its market analysis data separate from its traditional analytics data. Demovis Analytics market data is only accessible in aggregate form – market data about individual visitors is stored using industry standard cryptographic techniques that make it impossible even for a Demovis employee to identify the interests of a particular visitor.
For users not interested in participating in the market research conducted by Demovis, we provide a robust opt-out mechanism. Users can opt-out by registering their IP address, accepting a cookie, accepting a browser “fingerprinting” using another custom Demovis identity management technology, or any combination thereof. Demovis encourages users concerned about privacy to seek out useable script-blocking technologies such as the NoScript plug-in for the Mozilla Firefox browser, which we strongly recommend for a truly safe and secure online experience.